The Weather Channel Brand Refresh & UI/UX

Project Creators: Polina Andreyevna (Motion Graphics, UX/UI Branding) Elizabeth Ellis (UX/UI, Branding)

The new Weather Channel brand refresh delivers a personalized and data-driven experience with intuitive infographics and lifestyle-tailored insights, making weather updates more engaging, relevant, and designed around you.

Art Direction

The Weather Channel bridges everyday uncertainty through personalization, helping people navigate daily situations with confidence by making their day more predictable so there are no bad surprises.

Color leads with bright, saturated tones and sharp contrasts that bring energetic, rhythmic, and confidently bold direction, upbeat, expressive, a bit cheeky, and always playful with purpose.

UI Design System

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UX Research & Features

Research showed that people don’t just want the weather, they want forecasts tailored to their plans. The new features deliver exactly that.

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Target segmentation (Anastasia).png
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Affinity Mapping (polina).png
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