The Weather Channel Brand Refresh & UI/UX

Project Creators: Polina Andreyevna (Motion Graphics, UX/UI Branding) Elizabeth Ellis (UX/UI, Branding)

The new Weather Channel brand refresh delivers a personalized and data-driven experience with intuitive infographics and lifestyle-tailored insights, making weather updates more engaging, relevant, and designed around you.

Color leads with bright, saturated tones and sharp contrasts that bring energetic, rhythmic, and confidently bold direction, upbeat, expressive, a bit cheeky, and always playful with purpose.

Design System

phones.png
travel cover.png
travel callouts.png
commute.png
commute callout.png
windfall.png
windfall callouts.png
garden guide.png
garden guide callouts.png
Heuristic evaluation (Alex).png
Target segmentation (Anastasia).png
Empathy interview (Alex).png
Affinity Mapping (polina).png
Key takeaways(lizzy).png
User personas.png
HMW, POV, MVP, BRAINSTORM-1.png
HMW, POV, MVP, BRAINSTORM-2.png
HMW, POV, MVP, BRAINSTORM-3.png
HMW, POV, MVP, BRAINSTORM.png
Key takeaways(Polina).png
Metric and measurements (alex).png
Previous

Hallmark Valentine's Day Campaign
Next

Bloom App