Problem
Valentines Day is becoming one of the least celebrated holidays in the world with only a 38% participation rate. More people treat Valentine’s Day as optional or not “special enough” compared to other holidays.
Insight
People prioritize “everyday love/appreciation” over a single calendar date. Becoming more diverse in what “celebration” means from romantic nights out to platonic friend-appreciation.
Solution
Through a touching human crafted Valentines day campaign, Hallmark encourages people to celebrate love in all forms everyday.
Love isn’t just for Valentines.
The Thread of Love
Valentine’s Day animation campaign that celebrates love in every form: romantic, familial, platonic, and unconditional. It reminds us that love belongs to everyone: partners, families, friends, pets, and people of every background, belief, and ability. In a world often divided by differences, handcrafted characters and a red thread symbolize how love always finds a way to reconnect us, and why we should celebrate it every day.
Hallmark Valentine’s Day Short Film
In making my short film, I used Flora AI, Nano banana pro, Minimax, Google Veo 3, Chat GPT 5 and Eleven Labs.
AI for Creative Intelligence
Valentine’s Day Gifts
An feature for the Hallmark Gifts app for creating customizable gifts for your loved ones.
